wide logo
The Secret of Selling the Negro poster

The Secret of Selling the Negro (1954)

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
60%
Wayne A Langston profile
Wayne A Langston

Director

Cast

Robert Trout profile
Robert Trout

Self - Host

Robert Trout profile
Robert Trout

Self - Host

Extra

Release Date

July 4, 1954

Original Language

English

Budget

$0.00

Production Company

Johnson Publishing logoSarra logo

Available On

Currently it's not available for streaming.
You can visit JustWatch for more information.

Videos

THE SECRET OF SELLING THE NEGRO (1954) thumbnail
THE SECRET OF SELLING THE NEGRO (1954)

Images

movie backdrop 0

Recommendations

title poster
77%
Life of Brian
title poster
72%
The Aristocats
title poster
77%
Edward Scissorhands
title poster
66%
Mr. & Mrs. Smith
title poster
66%
Alice in Wonderland
title poster
79%
No Country for Old Men